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Thoughtful design features guide consumers to interact with products the right way—making the process both functional and fun.https://info.trillora.com/hubfs/Videos/What%20do%20you%20love%20about%20being%20a%20packaging%20structural%20designer%3F.mp469nonoUserExperienceIntuitivePackagingStructuralDesignDurablePackagingPackagingDesignhttps://info.trillora.com/hubfs/Videos/What%20does%20Matt%20get%20geeky%20about%20structural%20design%3F.mp4/medium.jpgWhat does Matt get geeky about structural design?Matt Freie, Senior Structural Packaging Designer, shares his passion for discovering innovative, sustainable materials. Whether marveling at clever store displays or critiquing flawed designs, they highlight the excitement and potential of eco-friendly alternatives. It’s a fun, insightful look at how curiosity and creativity can drive real change in packaging.https://info.trillora.com/hubfs/Videos/What%20does%20Matt%20get%20geeky%20about%20structural%20design%3F.mp483nonoSustainableMaterialsInnovativePackagingStructuralDesignCreativeSolutionsEcoFriendlyDesignhttps://info.trillora.com/hubfs/Videos/What%20is%20the%20value%20of%20a%20structural%20designer%20in%20the%20packaging%20development%20process%3F.mp4/medium.jpgWhat is the value of a structural designer in the packaging development process?This video explores why packaging design expertise is essential for brands. From reducing waste to improving user experience, a skilled designer ensures products are neither over- nor under-packaged. With testing, material knowledge, and consumer-focused design, packaging becomes a strategic tool—not just a container. It's the first moment of truth for your brand.https://info.trillora.com/hubfs/Videos/What%20is%20the%20value%20of%20a%20structural%20designer%20in%20the%20packaging%20development%20process%3F.mp4111nonoConsumerExperiencePackagingDevelopmentStructuralDesignerMaterialOptimizationBrandValuehttps://info.trillora.com/hubfs/Videos/What%20is%20the%20most%20challenging%20part%20about%20being%20a%20structural%20packaging%20designer%3F.mp4/medium.jpgWhat is the most challenging part about being a structural packaging designer?In this video, Matt Freie, Senior Structural Packaging Designer, shares how he tackled a sustainability challenge by replacing plastic hang tags with a molded fiber solution. The new design reduced waste, cut costs, and streamlined manual packaging—proving that smart, manufacturable innovation can drive both environmental and operational benefits.https://info.trillora.com/hubfs/Videos/What%20is%20the%20most%20challenging%20part%20about%20being%20a%20structural%20packaging%20designer%3F.mp485nonoPackagingInnovationPlasticWasteReductionSustainabilityInPackagingMoldedFiberSolutionStructuralPackagingDesignhttps://info.trillora.com/hubfs/Videos/SME%20Video%20Thumbnails/SME%20Video%20Series%20Blog%20Featured%20Images/SME%20Video%20Series%20Thumbnail%20-%20Matt%20(Structural%20Design).pngSME Video Series Thumbnail - Matt (Structural Design)SME Video Series Thumbnail - Matt (Structural Design)https://info.trillora.com/hubfs/Icons/caret-left-blue.webpcaret-left-bluecaret-left-bluehttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTillora logoTrillora white 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logoTrillora white logohttps://info.trillora.com/hubfs/Fork%20lift%20operator%20preparing%20products%20for%20shipment.jpegFork lift operator preparing products for shipmentFork lift operator preparing products for shipmenthttps://info.trillora.com/hubfs/Web/bg-pattern.webpbg-patternbg-patternhttps://info.trillora.com/hubfs/shutterstock_609153044.jpgshutterstock_609153044shutterstock_609153044https://info.trillora.com/hubfs/Icons/caret-left-blue.webpcaret-left-bluecaret-left-bluehttps://info.trillora.com/hubfs/Icons/Facebook.webpFacebookFacebookhttps://info.trillora.com/hubfs/Close-up%20of%20a%20delivery%20man%20asking%20for%20a%20signature.jpegClose-up of a delivery man asking for a signatureClose-up of a delivery man asking for a signature2026-03-25https://trillora.com/resources/trillora-tv-structural-design-katelynn-geigelhttps://info.trillora.com/hubfs/Videos/What%20do%20you%20love%20about%20being%20a%20structural%20packaging%20designer%3F%20%E2%80%93%20Katelynn.mp4/medium.jpgWhat do you love about being a structural packaging designer? – KatelynnGet to know the very talented structural packaging designers at Trillora and how designing packaging is making a real impact for the customer.https://info.trillora.com/hubfs/Videos/What%20do%20you%20love%20about%20being%20a%20structural%20packaging%20designer%3F%20%E2%80%93%20Katelynn.mp448nonoCreativeDesignSolutionsSustainablePackagingStructuralPackagingDesignCustomerImpactMaterialSavingshttps://info.trillora.com/hubfs/Videos/What%20value%20does%20a%20structural%20designer%20bring%20the%20packaging%20development%20process%3F.mp4/medium.jpgWhat value does a structural designer bring the packaging development process?A structural designer doesn’t just create packaging—they optimize it from every angle, ensuring your product stands out while saving costs, improving supply chain efficiency and improving environmental performance.https://info.trillora.com/hubfs/Videos/What%20value%20does%20a%20structural%20designer%20bring%20the%20packaging%20development%20process%3F.mp4112nonoPackagingOptimizationStructuralDesignerCostSavingSupplyChainEfficiencySustainablePackaginghttps://info.trillora.com/hubfs/Videos/What%20do%20you%20get%20geeky%20about%20structural%20design%3F%20%E2%80%93%20Katelynn.mp4/medium.jpgWhat do you get geeky about structural design? – KatelynnThe Trillora structural packaging designers get "geeky" about the intersection of art and math: the ability to express creativity while also diving into precise calculations that result in efficiency and cost savings for the customer.https://info.trillora.com/hubfs/Videos/What%20do%20you%20get%20geeky%20about%20structural%20design%3F%20%E2%80%93%20Katelynn.mp449nonoCreativeMathStructuralDesignDesignCalculationsArtAndMathPackagingEfficiencyhttps://info.trillora.com/hubfs/Videos/What%20was%20one%20of%20the%20most%20difficult%20packaging%20design%20challenges%20you%E2%80%99ve%20faced%3F.mp4/medium.jpgWhat was one of the most difficult packaging design challenges you’ve faced?Unlike typical one-way packaging, this solution required a reusable system that could return the older device version. The team tackled challenges including transport durability, ease of assembly, foam-to-corrugate material swap, and weight constraints. Through testing, video documentation, and iterative design, they created a sustainable, efficient packaging flow.https://info.trillora.com/hubfs/Videos/What%20was%20one%20of%20the%20most%20difficult%20packaging%20design%20challenges%20you%E2%80%99ve%20faced%3F.mp4116nonoInnovativePackagingSolutionsMedicalDevicePackagingPackagingDesignChallengeFoamReplacementReusablePackaginghttps://info.trillora.com/hubfs/Videos/SME%20Video%20Thumbnails/SME%20Video%20Series%20Blog%20Featured%20Images/SME%20Video%20Series%20Thumbnail%20-%20Katelynn%20(Structural%20Design).pngSME Video Series Thumbnail - Katelynn (Structural Design)SME Video Series Thumbnail - Katelynn (Structural Design)https://info.trillora.com/hubfs/Icons/Linkedin.webpLinkedinLinkedinhttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTillora logoTrillora white 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Morocco.https://info.trillora.com/hubfs/articles/drop-test-inspection_shenzhen-lab_1308x873_80.webpdrop-test-inspection_shenzhen-lab_1308x873_80drop-test-inspection_shenzhen-lab_1308x873_80https://info.trillora.com/hubfs/shutterstock_2424116487.jpgshutterstock_2424116487shutterstock_2424116487https://info.trillora.com/hubfs/Side%20view%20of%20manager%20holding%20clipboard%20in%20the%20warehouse.jpegSide view of manager holding clipboard in the warehouseSide view of manager holding clipboard in the warehousehttps://info.trillora.com/hubfs/shutterstock_1191234949.jpgshutterstock_1191234949shutterstock_11912349492024-04-19https://trillora.com/resources/trillora-tv-packaging-graphic-designhttps://info.trillora.com/hubfs/Videos/What%20happens%20behind%20the%20scenes%20that%E2%80%99s%20important%20when%20prepping%20for%20a%20first%20article%20sample%3F.mp4/medium.jpgWhat happens behind the scenes that’s important when prepping for a first article sample?Go behind the scenes of packaging graphics prep in this video. Learn how a designer ensures CMYK color setup, correct image resolution, and proper font handling to avoid print issues. With expert attention to sizing and brand-specific details, they catch errors early—saving time and ensuring flawless execution.https://info.trillora.com/hubfs/Videos/What%20happens%20behind%20the%20scenes%20that%E2%80%99s%20important%20when%20prepping%20for%20a%20first%20article%20sample%3F.mp470nonoFontHandlingPrintPreparationImageResolutionPackagingDesignCMYKColorSetuphttps://info.trillora.com/hubfs/Videos/What%E2%80%99s%20an%20example%20of%20translating%20a%20brand%E2%80%99s%20intention%3F.mp4/medium.jpgWhat’s an example of translating a brand’s intention?This video explores the challenges of matching textile colors to printed packaging. Learn how designers translate Pantone TPX fabric swatches into accurate print colors using Pantone Connect, and collaborate with global teams to achieve near-perfect matches—even for neon tones. It’s a behind-the-scenes look at precision, creativity, and color approval in packaging design.https://info.trillora.com/hubfs/Videos/What%E2%80%99s%20an%20example%20of%20translating%20a%20brand%E2%80%99s%20intention%3F.mp4113nonoNeonColorMatchingPantoneConnectTextileColorMatchingColorApprovalPackagingDesignhttps://info.trillora.com/hubfs/Videos/What%E2%80%99s%20the%20biggest%20value%20the%20Graphics%20Team%20delivers%20for%20the%20customer%3F.mp4/medium.jpgWhat’s the biggest value the Graphics Team delivers for the customer?This video highlights the critical role of graphic layout in packaging design. From ensuring correct orientation and printability to adjusting artwork for flexo limitations, the designer fine-tunes every detail for accuracy and efficiency. Special treatments like spot UV are reviewed for feasibility, with expert recommendations that keep brands looking sharp and production running smoothly.https://info.trillora.com/hubfs/Videos/What%E2%80%99s%20the%20biggest%20value%20the%20Graphics%20Team%20delivers%20for%20the%20customer%3F.mp4118nonoPrintabilitySpotUVFlexoArtworkPackagingDesignGraphicLayouthttps://info.trillora.com/hubfs/Videos/How%20do%20the%20Graphics%20Team%20and%20Implementation%20Team%20work%20together%3F.mp4/medium.jpgHow do the Graphics Team and Implementation Team work together?This video explores the behind-the-scenes collaboration between packaging designers and implementation teams. From evaluating print methods like flexo vs. foil to adjusting intricate patterns and spot gloss UV treatments, it highlights how technical tweaks ensure flawless execution. Learn how expert insights turn complex graphics into print-ready perfection.https://info.trillora.com/hubfs/Videos/How%20do%20the%20Graphics%20Team%20and%20Implementation%20Team%20work%20together%3F.mp471nonoImplementationTeamPrintMethodsSpotGlossUVPackagingDesignGraphicsTeamhttps://info.trillora.com/hubfs/Web/bg-pattern.webpbg-patternbg-patternhttps://info.trillora.com/hubfs/Icons/Linkedin.webpLinkedinLinkedinhttps://info.trillora.com/hubfs/Trillora-TM-POS-HORZ-DESC-2C-RGB.svgTrillora-TM-POS-HORZ-DESC-2C-RGBTrillora-TM-POS-HORZ-DESC-2C-RGBhttps://info.trillora.com/hubfs/Trillora%20white%20logo.svgTillora logoTrillora white logohttps://info.trillora.com/hubfs/Videos/SME%20Video%20Thumbnails/SME%20Video%20Series%20Blog%20Featured%20Images/SME%20Video%20Series%20Thumbnail%20-%20Jennifer%20(Graphic%20Design).pngSME Video Series Thumbnail - Jennifer (Graphic Design)SME Video Series Thumbnail - Jennifer (Graphic 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optimized? In this video, Katelynn, Senior Structural Packaging Designer, breaks down key signs of inefficiency—like excess air, crushed cartons, and damaged products. Learn how material specs, layout, and strength impact performance and cost. Smart design means less waste, better protection, and a smoother customer experience.https://info.trillora.com/hubfs/Videos/What%20are%20things%20you%20notice%20about%20packaging%20that%20are%20not%20optimized%3F.mp472nonoPackagingOptimizationDamagePreventionSpaceEfficiencyCartonDesignMaterialStrengthhttps://info.trillora.com/hubfs/Videos/How%20to%20tell%20if%20the%20optimization%20is%20successful%3F.mp4/medium.jpgHow to tell if the optimization is successful?In this clip, Katelynn, Senior Structural Packaging Designer, dives into where data, design, and optimization come together. From crunching numbers to tweaking suites for better results, it's all about the thrill of seeing the math work out. 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From design to delivery, the team works with sales, project managers, QA, and global operations to align on customer needs, timelines, and technical specs. Like a “department of United Nations,” they coordinate across regions to ensure quality, efficiency, and successful implementation.https://info.trillora.com/hubfs/Videos/How%20does%20the%20Implementation%20Team%20collaborate%20with%20other%20departments%3F.mp4139nonoCrossFunctionalCollaborationPackagingDevelopmentCustomerAlignmentGlobalOperationsTeamworkhttps://info.trillora.com/hubfs/Videos/What%20is%20the%20%E2%80%98first%20article%20sample%E2%80%99%20and%20why%20is%20it%20an%20important%20part%20of%20the%20process%3F.mp4/medium.jpgWhat is the ‘first article sample’ and why is it an important part of the process?This video explains the process and importance of creating a first article sample in the packaging development process.https://info.trillora.com/hubfs/Videos/What%20is%20the%20%E2%80%98first%20article%20sample%E2%80%99%20and%20why%20is%20it%20an%20important%20part%20of%20the%20process%3F.mp461nonoDefectPreventionPackagingProcessQualityControlFirstArticleSampleMassProductionhttps://info.trillora.com/hubfs/Videos/What%20types%20of%20interactions%20do%20you%20have%20with%20our%20suppliers%3F.mp4/medium.jpgWhat types of interactions do you have with our suppliers?In this clip, Daniel shares how we collaborate with suppliers from the design stage to physical samples—clarifying customer needs, resolving technical issues, and ensuring quality control across regions, including remote inspections via video and photos.https://info.trillora.com/hubfs/Videos/What%20types%20of%20interactions%20do%20you%20have%20with%20our%20suppliers%3F.mp480nonohttps://info.trillora.com/hubfs/Videos/What%20is%20CTQ%2c%20and%20how%20does%20it%20work%20for%20day-to-day%20activities%20that%20you%20have%3F.mp4/medium.jpgWhat is CTQ, and how does it work for day-to-day activities that you have?This video explains CTQ—Critical to Quality—a key inspection standard used in mass production. Developed using ISO, TAPPI, and Chinese national standards, along with supplier capabilities and customer expectations, CTQ ensures consistent quality across packaging projects. Learn how Trillora collaborates with QA teams and suppliers to finalize and implement these essential benchmarks.https://info.trillora.com/hubfs/Videos/What%20is%20CTQ%2c%20and%20how%20does%20it%20work%20for%20day-to-day%20activities%20that%20you%20have%3F.mp475nonoMassProductionQualityISOStandardsCriticalToQualityCTQInspectionQualityAssurancehttps://info.trillora.com/hubfs/Videos/How%20long%20have%20you%20worked%20with%20the%20Implementation%20Team%3F.mp4/medium.jpgHow long have you worked with the Implementation Team?In this video, a seasoned expert shares insights from 34 years in the printing and packaging industry. From early studies at Changsha University to roles in global companies like RR Donnelley and Trillora, he reflects on the evolution of technology—from CTF to digital printing—and his focus on quality assurance, machine operation, and implementation.https://info.trillora.com/hubfs/Videos/How%20long%20have%20you%20worked%20with%20the%20Implementation%20Team%3F.mp495nonoDigitalPrintingImplementationTeamPrintingTechnologyPackagingIndustryQualityAssurancehttps://info.trillora.com/hubfs/Videos/How%20does%20the%20Implementation%20Team%20ensure%20quality%20consistency%20across%20multiple%20manufacturing%20regions%3F.mp4/medium.jpgHow does the Implementation Team ensure quality consistency across multiple manufacturing regions?In this clip, Daniel explains how we handle design samples and coordinate with multiple suppliers across regions. 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